Sell your Home Fast by Marketing and showing your property
The first thing involved in
marketing your property is exposure. If you don't have exposure you limit your
prospects. Be sure to utilize all areas, tell everyone and advertise often!
*Get the sign on your lawn and be ready to get an offer the same day! Advertise
in the local paper as well as the next city or town. Get on the internet, with a FSBO (For Sale by Owner) site
that caters to your area or district. Print up feature sheets with pictures of each room to have available to give to prospects
and to give to your friends and family. Let all your neighbors know!, many
properties sell by word of mouth from the neighbors to their relatives. Post
signs at your work, organizations and gym. Have a feature sheet laminated and
place it on your property for people walking by. Do an open house and hold them at
various times of the day and week (weekends are best) so that folks with
busy schedules can squeeze in a viewing. One company's agents make sure to schedule
open houses on Saturdays, as well as in the evenings so people can stop by after work.
Advertise it, use Open House Flyers, put out direction arrows and balloons.
Have fun with it!
How to start!
1) Clean your home from top to bottom and hire a cleaning service if needed.
Keep the lawn cut at least once a week during the growing seasons..
2) Take care of those little problems you have been putting off, like the leaky
faucet. Change burnt out light bulbs, change the burner trays on your stove,
tidy up the closets, and have the carpets professionally cleaned.
3) Find out the dates and note when you last had your home serviced or had
repairs done. The age of your roof, house and annual taxes. Map out the local
parks, schools and transit in relation to your property. Have all of this
available to anyone viewing your home.
4) Measure your home or have it professionally measured if it is large or unique
in room sizes
5) Have a professional sign made with your street address and telephone number
on both side so traffic going both ways can see it. Be sure you always have the
answering machine with full detail of the property on when you are not available
to take the call. Be very pleasant and thank the caller for taking the time and
interest to inquire.
6) Always pre-qualify anyone who is going to enter your home. Make an
appointment, at that time get a name address and telephone number. Find out if
they are able to purchase at this time, have they been pre-approved by the bank
if a mortgage is required. Ask them about their credit
score. Do they have the required down payment? If you feel
uncomfortable be sure more than one person is home for the viewing or decline
the viewing and call them back to reschedule. ( you will know at that point if
the telephone number is valid) Be sure all valuables are out of sight and make a
point of locking doors and windows during the process of selling.
7) When showing your home be sure all interior doors are open, all lights are on
and all odors of cooking have gone. (coffee, bread and apple pie are ok!) Open
windows if the weather is warm enough or slightly to air out the rooms. All
laundry should be out of sight, shoes in the closet, all dishes in the
dishwasher or out of sight, beds made, bathroom is clean, the dog is outside or
gone for a walk, the T.V. is off, low classical or relaxation music is perfect
for creating atmosphere. Ask your prospects to remove their shoes, this shows
that you respect your property.
8) When showing be sure to tell what it was that sold you on the house, things
that they can benefit by or enjoy. The workshop, garden, storage, extra large
rooms, built in vacuum, neighborhood, schools near by!!
9) Tell them all about the features they can not see! special wiring,
insulation, heating system, age of the water tank, condition of appliances
included and be ready to tell them why you are selling...... they will ask!
10) After the showing, thank them for viewing your home and ask for honest
feedback. Use the information to your advantage and correct any deficiency they
have discovered that you did not!
11) If your area is starting to soften in prices and you're selling a condo or townhome,
Rather than slash the asking price, you might encourage condo owners, for
example, to pay the maintenance fees for a full year, or ask home owners to
provide buyers with a cash rebate that's marketed as a decorating allowance.
Nine times out of 10, such gimmicks cost less than it would to drop the asking
price enough to attract a buyer with a smaller budget. It's just one
more way to get a potential buyer excited about your home.
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